Job Board
Growth Marketing Manager
Description
About Raisin
At raisin®, every connection helps charities and nonprofits raise more for the causes that matter. Our SaaS platform empowers 300+ organizations across Canada and the U.S. to fundraise more effectively in critical areas such as mental health, animal welfare, food security, medical research, and international development.
What You'll Do
Contract position to help cover bases while our current Growth Marketing Manager is on maternity leave. We are a growing organization and there may be opportunities to continue on post-contract depending on organizational needs, your strengths and interests.
This is a high-ownership role for someone who thrives at the intersection of strategy and execution. You will be raisin’s primary growth driver — building pipeline, shaping our market position, and ensuring our marketing compounds over time. Core responsibilities include continuing and strengthing the following areas:
Brand & Thought Leadership
- Define and publish raisin’s point of view on human-centred fundraising — a clear, opinionated thesis that differentiates us from legacy platforms and guides how we show up in the market.
- Research and produce high-impact content, including a flagship industry report grounded in raisin’s donor and platform data.
- Build and execute a distribution plan across owned, paid, and earned channels to grow brand visibility and establish raisin as a top voice in the Canadian nonprofit sector.
Demand Generation & Pipeline
- Own top-of-funnel growth — designing and running multi-channel campaigns (email, content, paid, events, partnerships) that generate qualified pipeline.
- Establish a structured, data-driven campaign calendar with clear attribution, sales feedback loops, and a bias toward lead quality over volume.
- Own and report on key growth metrics: MQL volume and quality, CAC, conversion rates, and marketing-influenced revenue.
Market Positioning & GTM
- Own raisin’s competitive positioning and messaging — ensuring consistency across marketing, sales, and customer success touchpoints.
- Support GTM planning for new product initiatives and potential market expansion.
- Monitor industry trends, competitor activity, and benchmarks to keep raisin’s strategy sharp and responsive.
Collaboration & Operations
- Work closely with the Sales Manager to align on ICP, lead quality, and pipeline health — treating revenue as a shared outcome.
- Collaborate with Product and Customer Success to surface client stories and product moments worth amplifying.
- Build lightweight but scalable marketing processes and playbooks that can grow with the team.